Group Global Director of Marketing

Helly Summerly has over 20 years’ experience in global marketing and brand building, and has worked across a breadth of sectors including luxury, travel, hospitality, beauty, health, education, digital, music and art.

She has worked for multinational blue-chip corporations and sat on the boards of several privately owned and private equity backed companies. She has led global teams across various functions including brand management, innovation, sustainability, design, creative, social media, digital, communications and PR.

Helly is now a fractional CMO, strategic advisor and brand consultant. In her role as Group Global Director of Marketing for the LDA, she will be leading the strategic development of the organisation as well as supporting clients and members to refine their brand strategies and develop their mutual interests.

She is a graduate of the University of Oxford where she gained a degree in Philosophy, Politics and Economics, and held a Choral Scholarship. She continues to perform both as a soloist and a choral singer and has featured on over 20 commercial recordings and performed as a soloist on BBC Radio 3. She is married to the British conductor, musicologist and broadcaster, Jeremy Summerly.

Helly now lives in West London, but grew up abroad as an expat in Singapore, Dubai, Jakarta and Cairo.